September 7, 2016
Interview with Robert Cialdini, author of the book Pre-Suasion
Mike Carruthers: The next you go on a job interview before it starts ask the interviewer a question. And that is…
Robert Cialdini: “Before we start I wonder if you could answer a question for me – why did you invite me to interview today?”
Robert Cialdini, author of the book Pre-Suasion…
As a consequence your interviewers will start hearing themselves saying positive things about you and your qualifications. Putting them in  a state of mind that is favorable to your candidacy before you make your case for it. I have an acquaintance who swears he’s gotten 3 better jobs in a row by employing this “pre-suasive” technique.
Why does this work so well?
When we pay attention to some idea in the moment when we are paying attention to it we elevate its importance. And so if we are focused on a particular idea we assume that because we are paying attention to it, it must warrant that attention.
Another thing Robert found fascinating is that if you want to ask someone for something it’s better to ask at the beginning of a block of time.Â
At the beginning of the month or the beginning of the week because at the start of a block of time people are more receptive to the idea of change.

